Free
Post
Info

Chinese 411
 |  Register Logout  
0
  
X COPPER Legal Services Inc
Markham - Head office
Website: www.xcopper.com
Telephone:
Fax: 905-940-9588
Address: 5221 Highway #7 East, Unit 1000, Markham, Ontario
Postal code:
Map: View large map
Shortcut: http://cn411.ca?546164526
Category:
Car & Other Vehicles
  Traffic Accident & Ticket Services
Accountants, Finance, Insurance, Legal, Immigration & Visa
  Traffic Accident & Ticket Services
Cn411.ca No. LK64526LF118663
   View all locations


David Matheson left York Regional Police on the 31st of March, 1988, and became a paralegal the next day. He knew that the traffic ticket industry was still in its infancy, and people needed a reason to retain assistance. Why would they pay a fee for someone to attend court and hope the policeman wouldn’t show up? Before he could educate them that real defenses were available, or at least more palatable resolutions, Matheson realized that first, the phone had to ring.

Present to the age-old maxim that, “marketing attracts customers, and quality keeps them.” he resolved to do the unthinkable.

“I’ll guarantee my wins!” And thereby set the industry on its ear.

Matheson acknowledged the single most frequently asked question was, “Okay, but what if I don’t win? Then I get the points, the fine, my insurance premiums skyrocket, and I’m out your fee as well.” While the question is realistically a shallow one, as it discounts completely the issues of time and expertise, the concept of risk-reversal, is without doubt the surest way to cement customer peace of mind.

And so, the We Win or it’s Free! was born.

Interestingly, while the public response was entirely predictable, Matheson’s forecast that the rest of the industry would eventually follow suit, couldn’t have been less accurate. He incorrectly reasoned that all conscientious agents would be more than prepared, even if only on specific request, if not corporate policy, to demonstrate to their clients why they want to win, beyond the hope of a referral somewhere down the road. Instead, with the exception of a few small independent paralegals, most of whom are former employees of X-Copper Legal, the popular opinion among the majority of firms is still the steadfast, “you-pay-me-I-do-job” (…and results be damned) line of thinking. Indeed some have even devoted space in their websites to appropriately myopic interpretations of what a guarantee “truly is”, and therefore why their conscience disallows such chicanery.

Would not common sense naturally impel the question, “If conscience be thy guide, and your clients’ interests paramount, why not perfect the guarantee process?” What an opportunity!

Such puerile efforts at one-upmanship is exactly why X-Copper Legal Services is far and away both the largest and fastest growing paralegal firm, employing thirty-two full-time, and forty-six part-time staff in seven locations throughout the province, firmly entrenched as the Hallmark of Client-Care.


Markham - Head office

Office Hours
Monday 8:00 am - 10:00 pm
Tuesday 8:00 am - 10:00 pm
Wednsday 8:00 am - 10:00 pm
Thursday 8:00 am - 10:00 pm
Friday 8:00 am - 10:00 pm
Saturday 10:00 am - 6:00 pm
Sunday 10:00 am - 6:00 pm
** If you wish to report any information error about this page, please , if you would like to update the page content, please provide us the information with details.
Trinity Wealth Management Inc.
Lougheed Acura
TIC Travel Insurance Coordinators - TXL Insurance Agency
Crosstown Motors Chrysler/Jeep
Dufoniks Auto Wrecking
Acura Brossard
S-Mark Garage
Zhang, Bob Accountant
HC Tire & Auto Services
InterJurisconsult - Canadian Immigration Law Firm

About Us  |  Terms & Conditions  |  Ccontact Us |  Links
Copyright © 2005 - 2024 Cn411.ca all rights reserved.